Paces, is an Australian record producer and musician. I was approached to update his branding and identity prior to the 2016 release of his debut studio album, Vacation.

I developed a wordmark and matching typeface to be used for his identity and all promotional materials.

I was also tasked with creating a separate identity, Pacey Peeps, that would be used for all merchandise but still follow the art direction of the Paces brand. Following this, I created a range of branded designs across tees, dadcaps, microtops & stickers.

Client: Paces
Services: identity, design, art direction, merch